Get up to $10,000/month in free Google Ads to promote your mission and reach more supporters
Google Ad Grants is a program that empowers eligible nonprofit organizations to promote their missions and initiatives on Google Search through in-kind advertising. Organizations receive up to $10,000 per month in free search ads to increase awareness, attract donors, and recruit volunteers.
Drive more visitors to your website when people search for causes related to your mission.
Connect with potential donors, volunteers, and advocates who are searching for ways to help.
Compete with larger organizations and gain visibility without a massive advertising budget.
To qualify for Google Ad Grants, your organization must meet these criteria
Follow these steps to apply for Google Ad Grants
Visit the Google for Nonprofits website and create an account. You'll need to verify your nonprofit status through TechSoup or your country's equivalent validation partner.
Provide documentation to verify your organization's nonprofit status. This process typically takes 2-14 business days.
Once verified, activate Google Ad Grants from your Google for Nonprofits dashboard. Review and agree to the program policies.
Create your Google Ads account linked to your Ad Grants access. Configure billing settings and link a valid payment method for account verification.
Build your first ad campaign following Google Ad Grants policies. Focus on relevant keywords, compelling ad copy, and optimized landing pages.
To maintain your Google Ad Grants account in good standing
Tips to maximize your Google Ad Grants impact
Helpful links and documentation to get started
Most nonprofits leave thousands of dollars on the table every month because the application process feels overwhelming and ongoing campaign management requires expertise they don't have in-house. CauseIO's certified Google Ads team handles the entire process — from application to optimization — so you can focus on your mission.
One-time engagement
We handle the entire application end-to-end so your nonprofit gets approved the first time around.
Flat monthly fee
Your $10,000/month grant only delivers results when someone is actively managing it. We keep you compliant, optimized, and growing.
Google suspends inactive Ad Grants accounts. Without monthly attention, your account can lose access to the full $10,000/month, drop below the 5% CTR threshold, or get flagged for policy violations. Our team makes sure your grant keeps working — so every month you're driving real donations, volunteers, and program awareness.
Custom pricing based on grant size and campaign complexity. Most nonprofits start at a flat monthly rate well below what they'd pay an in-house specialist.